3x3 collects receipt-level transaction data from a network of independent beer, wine & spirits retailers, including demographic and behavioral attributes for 4MM+ consumers tied to the specific products they buy.
Directly-addressable audiences can be reached through multiple online & offline channels, based on specific purchase history – your buyers, competitors’ buyers, category buyers, and high-propensity new buyers.
The 3x3 platform can move beyond clicks and likes, measuring campaign performance based on actual transaction lift as shown through our nationwide network of independent retail partners.
Since Day 1, we’ve built our business in partnership with the independent beer, wine & spirits retailer. We launched an analytics platform in early 2018 to connect stores throughout the channel and help store owners compete in the modern, digital era. Our network of partners grew rapidly -- faster than any other tech company servicing the space.
As our network grew, so did our understanding of the independent channel and the needs of our partners. With billions of dollars of transaction data flowing through our system, representing millions of directly-addressable consumers, we realized we could do far more than deliver analytics -- we were uniquely positioned to define, segment and reach valuable shoppers on behalf of beer, wine & spirits brands.
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Today, we work with the world’s best beer, wine & spirits brands to turn data into demand. Our unique model enables hyper-targeted creative, marketing execution, and activation capabilities all while measuring the impact on real sales. We’ve built an end-to-end solution that finally unlocks tangible growth in the independent channel.